Services & Fees

Thoughtful Digital Marketing for Private Practice Therapists

Your work is personal, relational, and deeply meaningful. Your marketing should reflect that.

I help private practice therapists create a clear, professional, and searchable online presence so the right clients can find them more easily. Whether you are just getting started, refining your niche, transitioning toward self-pay, or trying to stay consistent with content and local visibility, my services are designed to support your practice with clarity, care, and strategy.

My approach is warm, ethical, and collaborative. I provide marketing structure, content support, SEO guidance, and visibility tools while making sure your clinical voice and professional judgment remain at the center of everything published.

I am currently accepting a limited number of founding clients at a reduced rate while building my therapist marketing portfolio.

Free 15-Minute Consultation

Not sure what you need yet? A short consultation is a great place to start.

During this call, we will briefly discuss where your practice is now, what you are hoping to improve, and which level of support may be the best fit.

Website & Directory Audit

Founding Client Fee: $275–$450
Estimated Future Fee: $500–$750

Best for therapists who want a clear picture of what is working, what needs improvement, and what steps would make the biggest difference.

This audit reviews your current online presence and gives you practical, prioritized recommendations.

Includes:

  • Website messaging review
  • Homepage and service page feedback
  • Directory profile review
  • Basic SEO observations
  • Local visibility suggestions
  • Client journey and clarity review
  • Written summary with recommended next steps
  • Optional no-pressure implementation estimate provided separately

Foundation Setup

Founding Client Fee: $650–$950
Estimated Future Fee: $1,000–$1,500

Best for therapists who are starting a new practice, rebuilding their online presence, or need help getting the basic pieces organized.

This package helps create a professional digital foundation so your practice looks clear, consistent, and easy to find.

Includes:

  • Website structure and messaging recommendations
  • Basic website setup guidance or light implementation
  • Tracking setup or cleanup
  • Directory profile setup or refresh
  • Social media account setup or cleanup
  • Blog structure recommendations
  • Basic content and messaging guidance
  • Final checklist of next steps

Local Visibility Setup

Founding Client Fee: $1,100–$1,600
Estimated Future Fee: $1,800–$2,500

Best for therapists who want to improve how they show up in local searches and strengthen their presence across Google, directories, and their website.

This package includes the Foundation Setup elements, plus additional local SEO and content planning support.

Includes:

  • Google Business Profile setup or optimization
  • Local SEO recommendations
  • Location-based service page suggestions
  • Directory consistency review
  • Three-month blog content map
  • Tracking sheet setup
  • Keyword and local search recommendations
  • Website content recommendations based on niche, location, and services
  • Final local visibility action plan

Monthly Visibility Support

Founding Client Fee: $450–$650/month
Estimated Future Fee: $700–$900/month

Best for therapists who want consistent content and visibility support but prefer to review, revise, and publish final content themselves.

This is a collaborative monthly plan that gives you structure, consistency, and marketing momentum without handing over your entire online presence.

Includes:

  • Monthly performance summary
  • Light interpretation of website, directory, or visibility trends
  • Refresh suggestions for directory profiles
  • Two blog drafts for therapist review and revision
  • Corresponding social media captions
  • Light website/content improvement suggestions
  • Monthly content priorities

Therapist reviews, revises, and posts final content.

Growth Partner Plan

Founding Client Fee: $900–$1,250/month
Estimated Future Fee: $1,400–$2,000/month

Best for therapists who want more hands-on implementation and ongoing SEO support.

This plan is for practices that want consistent content, visibility updates, SEO formatting, and more in-depth monthly interpretation. You still review and approve clinical content before anything is published, but I help carry more of the implementation.

Includes:

  • Monthly performance report with full interpretation
  • Two blog drafts prepared and formatted for SEO
  • Posting support after therapist review and approval
  • Google Business Profile updates
  • Directory refresh recommendations and updates
  • Local SEO content recommendations
  • Monthly refinement of blog/content map based on what is gaining traction
  • Website content suggestions
  • Social media captions connected to monthly blog content
  • Ongoing visibility strategy

Optional video content support may be added as a separate service.

Self-Pay Transition Intensive

Founding Client Fee: $1,200–$1,800
Estimated Future Fee: $2,500–$3,500

Best for therapists who are moving away from insurance panels, increasing private-pay availability, or wanting to attract more aligned self-pay clients.

This package focuses on positioning, messaging, website clarity, referral language, and content strategy so your online presence better reflects the clients you most want to serve.

Includes:

  • Niche clarification
  • Ideal client messaging
  • Website messaging remodel recommendations
  • Homepage and service page copy suggestions
  • Directory profile repositioning
  • Referral outreach draft templates
  • Blog and content ideas aligned with self-pay visibility
  • Recommendations for communicating value without sounding salesy
  • Optional implementation estimate provided separately

À La Carte Services

À la carte services are available for therapists who need focused support in one specific area.

Blog Strategy & Management

Founding Client Fee: $150/month
Estimated Future Fee: $300/month

Includes topic planning, SEO-informed blog outlines, blog drafts, formatting recommendations, or ongoing blog support.

Social Media Strategy & Management

Founding Client Fee: $150
Estimated Future Fee: $300

Includes content creation, caption writing, content planning, post ideas, and optional scheduling support.

Website Remodel Support

Includes website messaging updates, page structure recommendations, copy refreshes, and implementation support depending on platform.

Starting at $750

Website Audit

Includes review of website clarity, messaging, navigation, calls to action, SEO basics, and client journey.

Starting at $300

Directory Audit

Includes review of Psychology Today, TherapyDen, Mental Health Match, Alma, Headway, or other relevant profiles.

Starting at $200

Local SEO Audit

Includes review of Google Business Profile, location-based website content, directory consistency, and local search opportunities.

Starting at $350

Google Business Profile Optimization

Includes setup or refresh of your Google Business Profile, service details, description, photos guidance, updates strategy, and local visibility recommendations.

Starting at $300

Implementation services are quoted separately when needed. Audit results always include a no-pressure implementation estimate.

A Note About Collaboration

Because therapy marketing involves clinical judgment, client sensitivity, and ethical considerations, all content- Blog posts, website copy, directory updates, and social media captions- should be reviewed and approved by the therapist before publication.

My role is to help organize, clarify, optimize, and support your digital presence so your practice is easier to understand and easier to find.

Founding Client Pricing

I am currently accepting a limited number of founding clients at a reduced rate as I build my therapist marketing portfolio.

Founding client pricing is available for a limited time and may increase as my schedule fills.

To explore whether we are a good fit, schedule a free 15-minute consultation.