about katie

Waterlily Marketing began when my sister, a private practice therapist, asked me to help with her marketing. By then, I had already spent years watching her navigate the realities of private practice – the excitement of building something meaningful alongside the constant pressure of documentation, billing challenges, business decisions, and trying to squeeze marketing into such a full schedule there was little room left for a personal life.

With a Bachelor’s degree in Marketing Management from Western Governors University and a growing interest in digital strategy, I was eager to help. My goal became creating a digital presence she felt proud to share – one that would support her practice in the background while she focused on her priorities.

My work now includes website strategy, local SEO, content planning, and conversion optimization, all with one goal: helping the right clients find the right therapist.

I believe good marketing shouldn’t feel manipulative or overwhelming. It should build trust, reflect the quality of your practice, and continue working long after it’s been put in place. My job is to help create a digital presence that supports your practice so you can spend more time doing the work you love.