Grow Your Practice Without Becoming a Marketing Expert
Thoughtful digital marketing support for therapists who would rather focus on client care.
You’re already carrying the weight of running a private practice…
Client care, documentation, scheduling, billing, and everything in between. Then, the dreaded reminder hits: You need to do marketing.
Not another thing. Your marketing doesn’t have to gnaw at you while you’re busy running your business and at bandwidth capacity with the human condition.
That’s where I come in.
Katie Christensen, Digital Marketer
I started Waterlily Marketing to help ease the business burden of private practice therapists. Your work is important, and a LOT to manage. I understand it can be difficult to let go of autonomy when it comes to your livelihood. I offer low-risk, no-pressure services that increase your visibility online, and I provide these services in a way that helps you feel clarity in the process and still in control.
Services
- One-time audits and projects to bring you clarity and direction.
- Monthly packages for building up and maintaining your digital infrastructure.
- Overhaul project intensives.
Taking the mystery out of digital marketing.
It’s easy to feel overwhelmed by the constant pressure to grow your practice while continuing to provide excellent care to your clients. After all, you became a therapist to help people heal, not to spend your evenings worrying about websites and technical jargon. But you don’t have to know the jargon to understand its purpose-
It’s about building relationships.
The goal of digital marketing can be summed up in three simple steps:
Step 1: Build rapport with Google.
Google has its own way of finding your content online, as well as its own standards for what it trusts and promotes.
Step 2: Build trust and appeal with people.
Once Google promotes your content to people, the content needs to appeal to humans so they’ll click, review, and reach out to you.
Step 3: Tailor content to ideal clientele.
Once people interact with your content, data becomes available to allow future content to be steered with more controlled navigation to reach the clients you want, and who want you.
Someone who knows the details.
A digital marketer is the mediator between these relationships. They speak the languages of technology, people, and your practice’s goals and intentions. Whether you’re insurance-based, self-pay, considering a transition between the two, or part of a group practice, my work is to build your business relationships with the online world to attract the clients you want to serve so you can focus on the work you love.
Ready to Get Started?
- Choose a service
- Submit a contact form
- Expect a response within 24 hours
- Get a plan to grow your digital presence!
My mission is to implement thoughtful marketing strategy with respect, sensitivity, collaboration, confidentiality, and HIPPA compliant ethics so you can focus on the goals you originally sought- to teach, empower, and heal.
waterlilymarketing.com 