tackle your digital marketing PRIVATE PRACTICE THERAPISTS
Psychology Today | Website | Google | Google Business Profile | Directories | Visibility | SEO/AIO | Local SEO | Conversion Tactics | and More
You don’t need to know all the jargon to understand the purpose: it’s about building relationships.
You’re carrying the weight of running your practice- client care, documentation, billing, and everything in between. Then, the dreaded reminder hits: you need to do your marketing.
Marketing for therapists can feel mysterious (and sticky). The sensitive nature of your work does not allow for “any and all” mainstream marketing practices, but filtering out what you need and what you don’t can be exhausting.
I help private practice therapists identify what they need, implement important strategies including visibility, Local SEO, SEO/AIO, and conversion tactics, and build an online presence they can’t wait to share.
Taking the mystery out of digital marketing
Step 1: Build rapport with Google.
Google has its own way of finding your content online, as well as its own standards for what it trusts and promotes.
Step 2: Build trust and appeal with people
Once Google promotes your content to people, the content needs to appeal to humans so they’ll click, stay engaged, and reach out to you.
Step 3: Tailor content to ideal clientele.
Once people interact with your content, data becomes available to allow future content to be steered with more controlled navigation to reach the clients you want, and who want you.
Someone who knows the details.
A digital marketer is the mediator between these relationships. They speak the languages of technology, people, and your practice’s goals. Whether you’re insurance-based, self-pay, considering a transition between the two, or part of a group practice, my work is to build your business relationships with the online world to attract the clients you want to serve so you can focus on the work you love.
Katie Christensen,
Private Practice Marketing Consultant
I founded Waterlily Marketing after helping my sister rebuild the digital presence for her private practice. Having watched firsthand the pressures of running a therapy practice, I saw how marketing often became one more responsibility competing for her time and attention.
Today I help private practice therapists build thoughtful websites, strengthen their local visibility, and create marketing systems that continue working long after they’re in place.
SERVICES
setting you up with what’s relevant.
audits.
One-time fee for individualized reports of what can boost your current digital presence. Good for therapists who like to do their own marketing, they just want some direction.
done-for-you projects.
One-time fees for one-time projects implemented for you. Good for therapists who are looking for something specific and want someone to take care of it.
monthly growth.
Monthly retainers for packages tailored to your practice’s specific needs and goals. Good for therapists looking for a hands-off approach and want their marketing to stay healthy, in-tact, and humming in the background while they focus on their priorities.
work with katie
Ready to cross a big to-do off your list?
Schedule your free consultation to discuss your practice, what your goals are, and what working with me would look like.