WATERLILY MARKETING
WEBSITE & MARKETING SUPPORT FOR PRIVATE PRACTICE THERAPISTS
90-Day Strategy Plans | Local Visibility | SEO/AIO
Personalized Support for Solo and Small Therapy Practices
You focus on your clients. I’ll help you build an online presence that supports your practice.
Marketing for therapists can feel overwhelming and confusing. The sensitive nature of your work does not allow for “any and all” mainstream marketing practices, but filtering out what you need and what you don’t can be exhausting.
I help private practice therapists identify what they actually need and implement important strategies including:
- Niche Positioning
- Visibility
- SEO/AIO
- Local SEO
- Website Construction/Strategy
- Psychology Today
- Google Business Profile
- SEO-Informed Blog
- Social Media, when appropriate
We’ll look at where you are, what you’re looking for, and build a digital presence to support your journey.
KATIE CHRISTENSEN
Website & Digital Marketing Specialist
Hi, I’m Katie!
I’m the face behind Waterlily Marketing. I help private practice therapists take the overwhelm out of marketing with practical strategies that fit their goals, budgets, and bandwidth.
I believe marketing should feel authentic, approachable, and genuinely useful. Whether you need a little direction or someone to take a few things off your plate, I’m here to make marketing more manageable, so you can spend less time worrying about growing your practice and more time doing the work you love.
SERVICES
setting you up with what’s relevant
strategy
Individualized reports of step-by-step efforts to guide your practice towards your goals. Good for therapists who like to do their own marketing, they just want some direction.
done-for-you projects
One-time projects implemented for you. Good for therapists who are looking for something specific and want someone to take care of it.
monthly growth
Monthly retainers for packages tailored to your practice’s specific needs and goals. Good for therapists looking for a hands-off approach and want their marketing to stay healthy in-tact while they focus on their priorities.
Taking the mystery out of digital marketing
You don’t have to know all the jargon to understand the basics: it’s about building relationships
Step 1: Build rapport with Google.
Google has its own way of finding your content online, as well as its own standards for what it trusts and promotes.
Step 2: Build trust and appeal with people
Once Google promotes your content to people, the content needs to appeal to humans so they’ll click, stay engaged, and reach out to you.
Step 3: Tailor content to ideal clientele.
Once people interact with your content, data becomes available to allow future content to be steered with more controlled navigation to reach the clients you want, and who want you.
Someone who knows the details.
A digital marketer is the mediator between these relationships. They speak the languages of technology, people, and your practice’s goals. Whether you’re insurance-based, self-pay, considering a transition between the two, or part of a group practice, my work is to build your business relationships with the online world to attract the clients you want to serve so you can focus on the work you love.
Ready to cross a big to-do off your list?
Schedule your free consultation to discuss your practice, what your goals are, and what working with me would look like.